William De Morgan worked with P&O from 1882 – 1900 to design opulent tile schemes for the luxury public rooms of their ocean liners. Imagining where the ships might sail to, his designs are often based on Middle Eastern designs for which he was famous. On 30th December 1915, 343 passengers and crew of the P&O ship s.s. Persia were killed when the ship was torpedoed by a German U-Boat. This tragedy has been commemorated at Buckler’s Hard with a special display in the Maritime Museum, and the De Morgan Foundation proudly lend a De Morgan tile designed for this ship to the display.